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New Holland partners with Growth Energy

By Janet Kubat Willette
jkubat@agrinews.com

Date Modified: 11/28/2012 8:33 AM

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LYLE, Minn./ST. ANSGAR, Iowa — New Holland has partnered with Growth Energy to promote ethanol and reward farmers at the same time.

New Holland and Growth Energy partnered earlier this year and together they are traveling across the nation telling farmers about the partnership.

The most recent stop — their ninth event — was Nov. 8 at Absolute Energy, which sits on the Iowa-Minnesota state line. Another stop is planned this

week in Albert Lea, Minn.

Tony Resh estimates they've reached 1,300 producers thus far. Resh is New Holland North America's manager of dealer business growth. He's based in New Holland, Penn.

What does the partnership mean for farmers? It means that qualifying producers, who are members of the producers' club, receive customer

preferred pricing, giving them up to 38 percent off manufacturer suggested retail pricing and that New Holland will make a donation to Growth Energy

for each unit purchased by a member of the producer's club.

How does one become a member of the producer's club?

First off, they need to be an owner, employee or source of corn for an ethanol plant that is a member of Growth Energy. Of the roughly 200 plants across the nation, about 80 are members, said Kelly Manning, vice president of development for Growth Energy.

If the plant is a Growth Energy member, then the person must be a major investor, board member, plant employee or person who contracts to supply

grain to the ethanol plant or someone who sells 50,000 bushels a year or more to the ethanol plant. The plant itself is also eligible for the producer's club.

The idea is to support members who are committed to the ethanol industry, Resh said. To his knowledge, New Holland is the only agricultural equipment company that has stepped forward to partner with the ethanol industry.

The partnership means added value for members of Growth Energy and it shows New Holland's commitment to ethanol and the economic stability of

farmers, Resh said. It's also an opportunity for the equipment company to build relationships with growers.

They worked on those relationships last week at the Absolute Energy event where New Holland representatives talked about their tractors,

combines, sprayers and forage equipment. Manning updated the more than 50 people there on what Growth Energy is up to and ethanol industry issues.

After a meal provided by the Mitchell County Cattlemen, attendees either toured the plant or went to ride and drive a tractor. After an hour or so, the two groups switched.

St. Joseph Equipment was the dealer host for the event, with Titan Machinery of Albert Lea, Hyland Motor Company of Spring Valley,

Minn., and Swartzrock Implement of Charles City, Iowa, also represented.